Pelatihan Digital Marketing pada Produsen Sabun Cuci Piring Rumahan di Kebumen

Authors

  • Saryatun Saryatun Universitas Putra Bangsa
  • Joko Purnomo Universitas Putra Bangsa
  • Subur Yuswanto Universitas Putra Bangsa
  • Eko Pria Kusuma Universitas Putra Bangsa

DOI:

https://doi.org/10.58169/jpmsaintek.v3i2.436

Keywords:

Community Development, digital marketing, photography techniques

Abstract

This community development activity aims to help MSMEs penetrate the digital market.  Team provided digital marketing training to the home dishwashing soap industry on December 17, 2023, at Gemintang Café and Resto. Fifteen participants, all dishwashing soap producers from Kebumen Regency, attended. The training aimed to increase product sales through lectures, practice sessions, and Q&A. The one-day event covered product photography, online marketing techniques, and market expansion strategies. Participants were highly enthusiastic and actively engaged with the material. They learned to take attractive product photos, identify suitable marketplaces, and use marketing tricks on platforms like WhatsApp, Facebook, Instagram, and TikTok. The training also highlighted new cooperation opportunities with agencies and institutions, contingent on having legal and accountable permits.

References

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Published

2024-07-20

How to Cite

Saryatun Saryatun, Joko Purnomo, Subur Yuswanto, & Eko Pria Kusuma. (2024). Pelatihan Digital Marketing pada Produsen Sabun Cuci Piring Rumahan di Kebumen. Jurnal Pengabdian Masyarakat Sains Dan Teknologi, 3(2), 01–06. https://doi.org/10.58169/jpmsaintek.v3i2.436

Issue

Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi

Section

Articles

License

Copyright (c) 2024 Saryatun Saryatun, Joko Purnomo, Subur Yuswanto, Eko Pria Kusuma

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.