Edukasi Digital Marketing Kepada Pelaku Usaha di Desa Sampe Cita Kecamatan Kutalimbaru Kabupaten Deli Serdang
DOI:
https://doi.org/10.58169/jpmsaintek.v3i2.518Keywords:
Marketing Strategy, Digital Marketing, Business ActorsAbstract
The implementation of this community service aims to educate and increase the understanding of the people of Sampe Cita Glugur Rimbun Village, Kutalimbaru District, Deli Serdang Regency about one way to market a product produced. This special target in community service seeks to socialize and educate that marketing strategies to introduce products produced by business actors have changed patterns along with the development of technology that continues to increase, including online using the internet network called digital marketing which is interpreted as digital marketing.
This method of implementing community service is by making presentations, lectures and questions and answers to the participants. The topics of the material presented include: what is digital marketing (understanding digital marketing), what facilities can be used as a place for digital marketing, what are the benefits of digital marketing.
The results obtained from this community service show that the participants, namely business actors in Sampe Cita Glugur Rimbun Village, Kutalimbaru District, Deli Serdang Regency can know and understand the concept of digital marketing of a product produced by business actors, in an effort to introduce and market existing products easily, cheaply, quickly and efficiently.
References
Annur, Cindy Mutia (2023). Jumlah Pengguna Internet Di Indonesia (Januari 2013 – Januari 2023) https://databoks.katadata.co.id/datapublish/2023/09/20/pengguna-internet-di-indonesia-tembus-213-juta-orang-hingga-awal-2023.
Az-Zahra, N. S. (2021). Implementasi Digital Marketing Sebagai Strategi Dalam Meningkatkan Pemasaran UMKM. NCOINS: National Conference Of Islamic Natural Science, 1(1), 77–88.
CNBC Indonesia. (2022). Data Terbaru! Berapa Pengguna Internet Indonesia 2022? Cnbcindonesia.Com.https://www.cnbcindonesia.com/tech/20220609153306-37- 345740/data-terbaru-berapa-pengguna-internet-indonesia-2022#:~:text=Sedangkan data terbaru APJII%2C tahun,juta pengguna internet di Indonesia.
Gunawan, C., & Septianie, I. (2021). The Effect of Trust and Risk Perceptions Using ECommerce on Consumer Purchase Intentions. Journal of Economics and Business (JECOMBI), 1(3), 239–247.
Listia, L., Chandra, K., & Utami, S. (2022). Strategi Optimalisasi Ekonomi Digital di Tengah Pandemi Covid-19 Melalui Pasardesa. id di Desa Panggungharjo, Kecamatan Sewon, Kabupaten Bantul. PARADIGMA: Jurnal Ilmu Administrasi, 11(1), 30-46.
Lubis, H. P., & Miranti, Y. (2023, December). Analysis of Customs Contributions to North Sumatra Regional Economic Growth. In The International Conference on Education, Social Sciences and Technology (ICESST) (Vol. 2, No. 2, pp. 325-340).
Lubis, H. P., Franita, R., Siswoyo, P., & Rahayu, P. S. (2024, March). DIGITAL-BASED PROMOTION STRATEGY FOR INCREASING TOURISTS'INTEREST IN VISITING THE GLUGUR RIMBUN LIVESTOCK FARMING AREA. In PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY (Vol. 2, No. 1, pp. 1691-1695).
Lubis, H. P., Sajar, S., Wachyuni, M. S., Maghfiroh, A. E., Tarigan, M. C., & Azril, M. (2024). Pengaruh Struktur Organisasi Terhadap Kinerja di Area Peternakan Kawasan Living Lab Glugur Rimbun. Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(1), 285-290.
Rangkuty, D. M., Siregar, H. F., Wulandari, D. Y., & Ramadhan, A. (2023). Pemberdayaan Usaha Kecil Berdasarkan Pada Potensi Ekonomi Sektor Unggulan Desa Sempe Cita Kecamatan Kutalimbaru. Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat, 5(1), 121-129.
Rangkuty, D. M., Sajar, S., Yazid, A., & Alfadhila, T. (2023). Edukasi Peluang Usaha Kecil Berdasar Karakteristik Sosial Ekonomi Masyarakat Kecamatan Kutalimbaru. El-Mujtama: Jurnal Pengabdian Masyarakat, 3(3), 1006-1014.
Rangkuty, D. M., Lubis, H. P., Herdianto, H., & Zora, M. M. (2022). Pelatihan Digital Marketing WhatsApp Group bagi Kelompok Usaha Rumah Tangga Desa Klambir Lima Kebun Kabupaten Deli Serdang Provinsi Sumatera Utara. Jurnal Pengabdian UNDIKMA, 3(1), 43-49.
Rangkuty, D. M., & Nasution, L. N. (2020). Edukasi kepada masyarakat kelompok nelayan desa pahlawan tentang manfaat penerapan bantuan alat tangkap. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 1(2), 76-83.
Saputra, D. H., Sutiksno, D. U., Kusuma, A. H. P., Romindo, R., Wahyuni, D., Purnomo, A., & Simarmata, J. (2020). Digital Marketing: Komunikasi Bisnis Menjadi Lebih Mudah. Yayasan Kita Menulis.
Smith, K. T. (2003). The Marketing Mix of IMC: A Move from the 4 P’s to the 4C’s. Journal of Integrated Marketing Communicatons, 2003, 1–3.
Wisdianti, D., Rangkuty, D. M., & Prasetya, M. R. (2023). Pemanfaatan Ruang Terbuka Bawah Fly Over Kota Medan Sebagai Taman Kota. JURNAL PENGABDIAN KEPADA MASYARAKAT, 86-89.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Hidayati Purnama Lubis, Virdyra Tasril, Riska Franita, Firdiya Amiyananda
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
