Penguatan Pemberdayaan Masyarakat Kecamatan Semau melalui Pelatihan Pemasaran Potensi Wisata di Wilayah Kecamatan Semau

Chrystia Aji Putra; Zainal Abidin Achmad; Angelita Kracibaya Nauli Panggabean; Novia Kurniasari

doi:10.58169/jpmsaintek.v3i3.535

Authors

Chrystia Aji Putra Universitas Pembangunan Nasional “Veteran” Jawa Timur
Zainal Abidin Achmad Universitas Pembangunan Nasional “Veteran” Jawa Timur
Angelita Kracibaya Nauli Panggabean Universitas Pembangunan Nasional “Veteran” Jawa Timur
Novia Kurniasari Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.58169/jpmsaintek.v3i3.535

Keywords:

Community empowerment, sustainable tourism, marketing training, digital marketing, Semau Tourist Information Center, Village Tourism Network

Abstract

This research assesses the strengthening of community empowerment in Semau District, East Nusa Tenggara, through digital marketing training to optimize local tourism potential. The training includes the use of the Canva application for promotional design, village registration on the Village Tourism Network platform (Jadesta), and the establishment of the Semau Tourist Information Center (S-TIC). The results of the training indicate an improvement in digital skills among village cadres and the effective establishment of the S-TIC. However, administrative challenges such as the lack of Village Tourism Decrees hinder registration in Jadesta. This effort is expected to enhance visibility and economic well-being, as well as ensure sustainable tourism development in the Semau District.

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